As the holiday season approaches, the race to connect with consumers is in full swing. At Dobro Group, we understand that crafting a successful holiday campaign requires a blend of creativity, strategy, and precision. From driving online sales to engaging local audiences, our goal is to ensure every campaign delivers impactful results.

This year, we're excited to spotlight St. Croix Rods as a case study of our holiday media buying expertise. With a focus on their Black Friday campaign and in-store activation, we’ve tailored a comprehensive strategy that utilizes META, Google Performance Max (PMax), and Google Search to raise awareness and drive sales.
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The St. Croix Holiday Campaign

St. Croix Rods, renowned for their premium fishing rods, approached Dobro Group to amplify their Black Friday Sale and promote an exclusive in-store activation at their Park Falls location. This two-pronged approach allows St. Croix to engage a nationwide audience while fostering a stronger connection with their local community.

Here’s how we’re executing this multi-faceted campaign:

1. Platform-Specific Strategies

To ensure maximum reach and effectiveness, Dobro Group selected a mix of digital platforms, each playing a unique role in the campaign:

META Ads: We’re running visually compelling META ads, like the creative featured, to raise awareness of the 16-day Black Friday holiday sale. The ads include carousel formats highlighting St. Croix’s bestsellers and eye-catching animations to draw attention. These are optimized to engage both fishing enthusiasts and gift shoppers.

Google Performance Max (PMax): Leveraging Google’s PMax campaigns, we’re using automated targeting and dynamic creative to serve ads across Google’s ecosystem, including YouTube, Gmail, and Discovery. This strategy ensures that St. Croix’s messaging reaches both new and returning customers wherever they are online.

Google Search Ads: To capture high-intent buyers, our search campaigns focus on keywords such as “best Black Friday fishing gear deals” and “premium fishing rods for holiday gifts.” These ads drive traffic directly to the website, helping convert shoppers during this high-spending season.

2. Geo-Targeted Local Ads for In-Store Activation

One of the standout features of this campaign is the Park Falls in-store activation. To ensure a strong turnout, Dobro Group is geo-targeting ads within a 100-mile radius of the store. These ads emphasize the unique in-store experience, exclusive discounts, and the chance to connect with St. Croix experts.

Our localized approach ensures that customers in the area are not only aware of the event but are motivated to visit the store in person.

3. Real-Time Optimization and Performance Tracking

The key to any successful holiday campaign is adaptability. Dobro Group uses advanced analytics to track the performance of each ad and make data-driven adjustments. Whether reallocating budgets toward high-performing channels or refining ad creative for better engagement, we ensure every campaign delivers maximum ROI.

Conclusion: Make This Holiday Season Count with Dobro Group

At Dobro Group, we believe that the holidays are more than just a shopping season—they’re an opportunity to connect with customers and leave a lasting impression. By blending strategic media buying, and real-time optimization, we help brands like St. Croix Rods achieve their holiday marketing goals.

Ready to elevate your campaigns? Let Dobro Group be your partner in success. Contact us today to craft a strategy that delivers measurable results for your brand.